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Public Advertisement Broker Markets

Motivated by the growth of various networked systems as potential market places, we study market models wherein, owing to the size of the markets, transactions take place between largely unknown agents. In such scenarios, intermediaries or brokers play a significant role in a transaction. We analyze market behavior in large networks wherein all sellers are not known to the buyers and vice-versa...

RFC 5492 Capabilities Advertisement

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The pack as advertisement.

Attention competition with advertisement.

In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and ...

Optimal Distributed Dynamic Advertisement

We extend the classical dynamic advertising model of M. Nerlove and J. Arrow [11] adding a spatial dimension. We consider the general mixed problem of maximizing a utility function of product image at a fixed time and minimizing the corresponding cumulative cost of advertising. After an abstract treatment allowing for general utility and cost functions, as well as state and control constraints,...